I'm starting from scratch building a prospect list for my potential business. I say potential because the first thing I want to do is validate my idea.
My plan is to get some related lists or at advertise in existing lists in someway to get people to take my short survey.
My question is should I just include a request for an email at the end of the survey, or give a link to a landing page for the business which will collect addresses. I wonder if I might get more data by just including the email in the survey, but if I'd have a higher quality list by only collecting addresses from people willing to take that step, after the taking the survey.