For some perspective, I am involved with a startup that is broadcasting a technology platform - one web-based application (SaaS) and a mobile application for iOS built on top of that architecture using REST apis etc.
We are a group of young people in the "event" industry - trying to help people find out what's going on in their communities, with a personal flavor of recommendations and really neat algorithms.
I won't bother to place links here, but I'm really curious.
Should we be focused on using marketing firms? We've traveled to Denver, met with some bigger players, but most are asking for $5k-$20k for any sorts of good campaigns (from written media like newspapers to technology media coverage persons, etc.).
We really believe that our product is good, and we've gotten a good response since launching it about a week ago. We have a budget of $3k-$5k right now for marketing, but really are not sure as to where we should put it. It almost seems like promoting Facebook posts for $30 a day is getting incredible visibility, but is it worth it to pay to get into major coverage networks, such as techcrunch, nyt, forbes, huffington post (etc. etc.)?
The list goes on - just curious if anybody has some data about usage. Thanks.